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Applied Empathy: The New Language of Leadership

Applied Empathy: The New Language of Leadership

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  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-10-09 09:55:21
  • Update Date：2025-09-06
  • Status：finish
  • Author：Michael Ventura
  • ISBN：1529378230
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Summary

Michael Ventura， entrepreneur and CEO of award-winning strategy and design firm Sub Rosa， shares how empathy—the ability to see the world through someone else’s eyes—could be what your business needs to innovate， connect， and grow。

Empathy is not just about being nice。 It’s not about pity or sympathy either。 It’s about understanding—your consumers， your colleagues， and yourself—and it’s a direct path to powerful leadership。

In Applied Empathy， Michael Ventura， CEO and founder of Sub Rosa， a design firm that finds creative solutions for iconic brands and institutions such as GE， Nike， Citibank， Nikon， Warby Parker and also West Point and the White House， offers entrepreneurs and executives a radical new business book and way forward。

Applied Empathy presents real strategies， based on Sub Rosa’s design work as well as the popular class Ventura and his team have taught at Princeton University， on how to make lasting connections and evolve your business internally （your employees， culture， and product/services） as well as externally （your brand， consumers， and value）。

Employing empathy in your business decisions can also help you avoid potentially devastating pitfalls in full view of the whole world。 With the prevalence of social media， we have to be more conscious and careful than ever to dodge a misstep that will land you as a defendant in the court of public opinion。

For leaders of all levels， this groundbreaking guide lays the foundation to establish a diverse， inventive， and driven team that can meet the challenges of today’s ever-evolving marketplace。 If you want your customer to connect with what you are selling， you first have to understand them。

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Reviews

Aleksandra ，

Was definitely expecting more of this book！To read about his company‘s accomplishments was kind of interesting， but I was expecting more of the actual empathy applied to the business world - which of course didn’t happened😅Overall， it‘s just… meh

Lena Yen ，

empathy is crucial in today's modern world more than ever， we need to understand deeply people， companies， and each other in a nurturing and innovative way， understanding yourself is the first step in understanding others empathy is crucial in today's modern world more than ever， we need to understand deeply people， companies， and each other in a nurturing and innovative way， understanding yourself is the first step in understanding others 。。。more

Dana Zilber ，

One of the best leadership books I’ve ever read。

John Miller ，

A bit more executive reading list than I was looking for。 Good prescriptive guidance though

Dana ，

Thoughtful。 Helpful reframing。 Useful examples。 And in desperate need of a powerful editor to bring it into coherent， mature structure。 This was the first version of potentially two interesting texts that kept getting in each other's way。 Thoughtful。 Helpful reframing。 Useful examples。 And in desperate need of a powerful editor to bring it into coherent， mature structure。 This was the first version of potentially two interesting texts that kept getting in each other's way。 。。。more

Nirupa Umapathy ，

Loved how pragmatic and yet heart-centered this book was。 Surprising for a business book。 Ventura's training in healing practices really grounded and centered what could otherwise have been another business book for me。 Loved the archetypes。 Loved how pragmatic and yet heart-centered this book was。 Surprising for a business book。 Ventura's training in healing practices really grounded and centered what could otherwise have been another business book for me。 Loved the archetypes。 。。。more

Chad Manske ，

Truly seeing the world through others’ eyes is the foundation for this Business Insider best book by Michael Ventura。 Ventura， founder and CEO of Sub Rosa takes a practical approach to empathy—of friends， colleagues and customers alike—through hands-on exercises and strategies at the end of each chapter。 Ventura’s work resulted from his experiences with Nike， Google， Warby Parker， the Obama Administration—as well as course work he and his team delivered at Princeton。 Great read！

Sarah Anne ，

If I could give a half star， I would rate this 2 1/2 stars。 There’s some good insights here， and useful exercises for in depth personal and business exploration。 This is the only reason I kept plowing through this book; to find the next nugget of wisdom among the vast array of personal anecdotes that seemed a bit self serving。 It felt like the author had to prove to me how much he’s working on himself， which， as it turns out， just leaves me feeling like he’s got more to go。

Christina ，

Honestly， this book is really just okay。 I didn’t think it was particularly eye opening in any way， but I also don’t think it was a waste of time to read。 We’ll see how much of this book I carry forward with me。

L E ，

A good， easy read - reminder on practicing empathy， particularly in business。

Vernes Bisic ，

Michael Ventura is a great story teller and I really liked the fact that through real life examples like GE， Nike， Pantone he and his team actually walk the talk。Offered frameworks and practical questions included at the end of each chapter， go a long way in further sharpening our emphatic skills helping readers in understanding the concept and applying it to themselves。Empathy is a way to go！

Candace ，

I had to read this for a class and while empathy is important， this book is severely lacking。 Ventura offers a lot of real world examples from his company， but very little in the way of statistics or science to back up their practices。 I'm not sure how this is classified as a business book。 Other than the self-aggrandizing nature of the book， I was frustrated by how it completely misses looking at gendered differences when it comes to empathy。 Women and men are socialized differently， and I woul I had to read this for a class and while empathy is important， this book is severely lacking。 Ventura offers a lot of real world examples from his company， but very little in the way of statistics or science to back up their practices。 I'm not sure how this is classified as a business book。 Other than the self-aggrandizing nature of the book， I was frustrated by how it completely misses looking at gendered differences when it comes to empathy。 Women and men are socialized differently， and I would have liked to hear about that。 Furthermore， it seems out of touch in some ways。 I laughed out loud when the book said， "we wanted to reach out to people who really understand women's experiences， so we reached out to Victoria's Secret！" Talk about a company that is wildly disconnected from the actual lived experiences of women。Finally， the book was a little too out there in several ways。 The author talks about how he needed surgery to heal three herniated discs in his back， but he instead turned to alternative medicine and healed himself by doing tai chi。 The Q&E cards are based off tarot cards。 He calls himself a practitioner of indigenous medicine。 How does this relate to empathy in business？ I'm still not sure。 I wanted a look at empathy as applied to the business world， something that is vital in transformational leadership， but that wasn't the book I got。 Curious， I looked at Glassdoor reviews for Ventura's company， Sub Rosa。 They're not great。 It seems that the founder should have started by having some empathy for his employees。 。。。more

Dennis ，

I felt like he spent more time describing what his company did， and not enough time explaining how。 Lots of reading with not a lot learned。

Krokki ，

A great book about the future of leadership！ I just can't belive that Empathy; trying to understanding other people and their perspective， is a radical idea in the buisness world。 Could have something to do with 21% of CEO's being psychopatchs （according to a study published by i。a。 Washington Post）， and people tend to view it as an ice cold branch where there are no place for understadning and compassion。 Well that doesn't sound realistict me。 There are people also in the buisness world， and as A great book about the future of leadership！ I just can't belive that Empathy; trying to understanding other people and their perspective， is a radical idea in the buisness world。 Could have something to do with 21% of CEO's being psychopatchs （according to a study published by i。a。 Washington Post）， and people tend to view it as an ice cold branch where there are no place for understadning and compassion。 Well that doesn't sound realistict me。 There are people also in the buisness world， and as long as you have to deal with people - Empathy is cruicial。What Ventura and his company Sub Rosa has done is quite incredible， a fantastic approach to the world around you; "applied empathy"， and a guideline to follow。 Sub Rosa's sucsess stories with General Eletrics （and their mammography revolution）， Nike， West Point （US Military wants applied Empathy！！ Thats huge for a possible war-less future！）， Pantone++ is really impressive stuff。 。。。more

Dave ，

A nice retrospective of Michaels career and insight into the perspective his company takes to create successful projects。

hemlet kiai ，

empathy。 something that i sometimes lack when there are so many things in my mind。 and i just want to get the tasks done。 if i want to empathize i need to let go of my ego。 my bias。 not easy but it can be done。 i just need to take time to slow down my thoughts。 to filter the noise。 a great book on how i can apply empathy in my life。 in the office。 something which is used in design thinking。

Rachel ，

This review has been hidden because it contains spoilers。 To view it， click here。 To sell a product， you need to consider every aspect of the product itself- ie。 for GE imaging machine， the terminology used， temperature， lighting， scent of room。Play around with the idea of perspectives: personal， customer， competitor。I thought of how most of us spend so much time trying to get a grasp on one another， but rarely do we take the time to delve deep and try to understand our own selves。Having a greater sense of purpose is like the magnetism that keeps a compass needle pointing tow To sell a product， you need to consider every aspect of the product itself- ie。 for GE imaging machine， the terminology used， temperature， lighting， scent of room。Play around with the idea of perspectives: personal， customer， competitor。I thought of how most of us spend so much time trying to get a grasp on one another， but rarely do we take the time to delve deep and try to understand our own selves。Having a greater sense of purpose is like the magnetism that keeps a compass needle pointing towards the north。 With clarity of purpose， we can make choices and take actions clear-mindedly。Sometimes “business people” and “colleagues” are real people too。Map the aspects of your own life， and see where the intersections occur。 At the heart of passion， mission， profession， vocation， you’ll find the core of aspirational self。 Use your north star to orient your future decisions， ensuring that the choices you make are consistent with this ultimate aspect of your whole self and that you serve your personal pursuit of satisfaction and greater purpose。Vulnerability comes from having the strength to know our flaws and own them when necessary。 When you do this， people are able to see you for who you truly are， which gives them the confidence to share their own imperfections with you。 。。。more

Rozana AlBanawi ，

An absolute must read for people in business， start ups， design， organizational development。 It really looks at leadership development from the perspective of understanding， aka， empathy！ Which is crucial to identifying needs and therefore meeting those needs for the people we are serving/helping。 I love the audible version， Michel narrates it himself！ It’s also a light read， a lot of stories and case studies make it easy to comprehend and follow。 My favorite one is the case study about mammogra An absolute must read for people in business， start ups， design， organizational development。 It really looks at leadership development from the perspective of understanding， aka， empathy！ Which is crucial to identifying needs and therefore meeting those needs for the people we are serving/helping。 I love the audible version， Michel narrates it himself！ It’s also a light read， a lot of stories and case studies make it easy to comprehend and follow。 My favorite one is the case study about mammograms！ Wow！ Mind boggling！Enjoy！ 。。。more

Michelle ，

Although many of us are more connected than ever before， empathy in today's workplace seems to be sadly lacking。 This， and other books on empathy， have been hitting a nerve and drawing interest。 Overall， the book is helpful in considering how to better apply empathy in business settings in order to achieve individual and collective benefits。 However， it is wrought with Venn diagrams and （some） already outdated organizational case studies。 For instance， the discussion of GE's healthcare division Although many of us are more connected than ever before， empathy in today's workplace seems to be sadly lacking。 This， and other books on empathy， have been hitting a nerve and drawing interest。 Overall， the book is helpful in considering how to better apply empathy in business settings in order to achieve individual and collective benefits。 However， it is wrought with Venn diagrams and （some） already outdated organizational case studies。 For instance， the discussion of GE's healthcare division preceded the 2017-2018 organizational changes to that unit。 There were some key questions that I noted in relation to my consulting and training on related topics:• “How can I build a better product for our customers？ What is the smartest way to grow my organization？ Who are the people I need on my team in order to be successful？。。。 Why do I have a hard time communicating my emotions to my partner？ How can my family connect to each other on a deeper level？ What do my friends rely on me for the most？” （p。 28）。• "What is your purpose？ Where do you feel most present？ How has your past shaped who you are？ What is a lesson you have imparted to others？ When negative emotions arise， how do you deal with them？ How do you stay grounded when the world gets over-whelming？ How do you nurture yourself and your practice？。。。 What do you most want to know？ What personal biases interfere most with your finding truth？ When have your instincts led you astray？ Whom do you go to with tough questions？ What do you continually ask yourself？ What types of inquiries make you most uncomfortable？ How does your body communicate？。。。 Where is your favorite place to be a guest？ How do you balance being self-serving and selfless？ What makes an experience meaningful？ Whom do you collaborate with best？ What are a host’s greatest skills？ What about you most comforts others？ When do you bring people together？。。。 What motivates you to progress？ What does approaching a breakthrough feel like？ When does your curiosity create difficulty？ Who has challenged you to be better than you once were？ How does iteration inform the outcome of your work？ What are the biggest sacrifices you’ve made？ Where do you go to experiment？。。。 When is listening more valuable than counseling？ What role can silence play in a conversation？ How do you build trust？ When have you breached a confidence？ What should people better understand about you？ How do you protect yourself？ When are you the most observant？。。。 What mistake would you make again？ How do you explore your inner self？ When is failure productive？ Who inspires a sense of adventure within you？ How does courage manifest in your work？ When does bravery become foolhardy？ Where do you go to push your limits？。。。 What are your most audacious aspirations？ How do you build endurance？ Who do you purposefully leave undone？ Who are your long-term partners？ What commitment have you made to yourself more than once？ When has mentorship played a role in your life？ Where do you fee most nurtured？” （p。 82-84）。•t“What is your organization’s comfort with ambiguity？ How often are facts and data used to inform decisions？ Is creativity a central part of your company’s DNA？ How is personal and company-wide success measured？ How much is experimentation tolerated or encouraged？。。。 Is your company’s culture democratic or dictatorial？ Do you have existing structures or policies in place to solicit teamwide feedback？ How clearly is the company’s organizational and reporting structure articulated？ Do you interact with a relatively narrow or diverse set of employees？ How quickly are decisions made and put into action？。。。 How important is the end consumer to your company’s planning？ Do conversations about industry trends occur regularly？ Does your company have a clear understanding of its customer（s）？ Does an awareness of greater societal， economic， or political issues figure into the company’s thought process？ What is the most important external factor considered when developing your company’s products or services？” （p。 134）。•t“What sort of leadership do you bring to the table with your colleagues？ Your department？ Your organization？ How is feedback used as part of personal development at your company？ When and why do company employees receive communication from senior leadership？ Does the overall organization consider individual employee growth to be important？ In your organization， is leadership assigned， earned， or both？” （p。 135）。The most profound and encompassing question was posed late in the book: “What if we treated ourselves like our own best client？” （p。 203）。 。。。more

Kim ，

Good！

Vanessa ，

This would be a great book for TEAM RWB bookclub and for training events。 So much of what RWB is trying to do。

James Demarco ，

A very refreshing read。 Touches on something critical in a world of increasing transparency。

Erick Laparra ，

Inspiring！I've worked in advertising for 17 years and this book has given me such a fresh look on what can still be done。 Wonderful！ Inspiring！I've worked in advertising for 17 years and this book has given me such a fresh look on what can still be done。 Wonderful！ 。。。more

Alexei Orlov ，

It is a simple and honest book to read that reminds us about the obvious that we all too often forget about。 To say you are a citizen of humankind you have to be both human…and kind… by having sensibility and understanding of others。

Tina Panik ，

Michael Ventura is the Brene Brown of empathy。 This wholistic approach to company culture， advertising， and personal responsibility will change—and motivate—workforces everywhere。 An extremely well organized and helpful book。

Andrea ，

Framework and reason for bringing empathy to your work and life。 Powerful and practical。

Chase Andre ，

More than a business book， Applied Empathy articulates empathy as an asset to the empath， and not a mere moral obligation to good [citizenry/business/neighborliness]。 Too often， I see empathy used as a goad， but this is a well-penned invitation to a higher， and more effective plain。 The focus on empathy in sales is a welcomed shift from a Monroe-like emphasis in "creating desire" and other old school persuasion styles that often emphasize the worst in our collective selves — fear， anxiety， greed More than a business book， Applied Empathy articulates empathy as an asset to the empath， and not a mere moral obligation to good [citizenry/business/neighborliness]。 Too often， I see empathy used as a goad， but this is a well-penned invitation to a higher， and more effective plain。 The focus on empathy in sales is a welcomed shift from a Monroe-like emphasis in "creating desire" and other old school persuasion styles that often emphasize the worst in our collective selves — fear， anxiety， greed。 Fear might be a powerful motivator， but few want to be consistently under its constraints。 I love how Ventura shows that empathy leads to a focus on self actualization — and so empathy draws out the best in whom we're in relationship。Ventura reminds us that empathy is an embodied practice， not something to only speak of or reflect upon。 I hope more choose into this path。 Well worth the read。 。。。more

Mackenzie ，

I love how this one started because I love theory and applied stories。 This book is a great tool book， especially if you want to apply the Sub Rosa methods yourself。 Valuable insight， but nothing that was too new or challenging for me。

Dominic Gadoury ，

Wonderful book （albeit on the short side） on how empathy can be applies to many daily aspects of the business world。 Great resource for any leader！

Reference

google book https://www.google.com/search?tbm=bks&q=Applied Empathy: The New Language of Leadership

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Applied Empathy: The New Language of Leadership&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Applied Empathy: The New Language of Leadership&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0